The KODAK FLEXCEL NX System Advantage – Reimagined for Next-Level Branding!
The KODAK FLEXCEL NX System has gained an industry-leading reputation for driving consistency, simplicity and exceptional flexo print. Kodak is now introducing a brand new suite of features for the KODAK FLEXCEL NX System that helps flexo printers, especially those in flexible packaging, deliver even greater shelf impact to brand owners. Consumer product brands are in a constant competition for shelf impact, and when purchasing decisions are made in a split second, the print quality and color vibrancy of a packaged good can make a consumer choose one brand over its competitor. Flexo printers look to technological innovation to improve print quality while ridding their processes of waste, bottlenecks and inefficiencies so they can get products out the door for brand owners more quickly than their competitors.
What Kodak is offering as a solution to these industry pain points is what we’re calling the NX advantage – the intersection of technical advantage and business advantage that allows printers to effectively compete in this fast-paced environment, offering best-in-class flexo and a truly viable alternative to gravure printing. In developing the new features – the result of more than two years of R&D investment – we took a look at the complete process of printing on flexibles. We examined the printing of white ink, spot colors and high definition process graphics and developed a tool set designed to enhance the overall package. The result is a set of new imaging and screening features that leverage the unique capabilities of the FLEXCEL NX System to:
• Print white layers with fewer pinholes, greater opacity and lower ink volumes
• Increase the vibrancy and cleanliness of overprinted colours
• Achieve better spot colour printing with a smoother ink laydown and clean reverse text
• Achieve the smoothest transitions and fades to zero for subtle design features.
The enhancements to the KODAK FLEXCEL NX System have been expertly engineered and include: a carefully selected combination of advanced plate surface patterns for the award-winning KODAK DIGICAP NX Patterning application; a new generation of our patented ‘light valve’ imaging technology; and a brand new hybrid screening solution, KODAK MAXTONE SX Screening. All features rely on the unique, precise imaging delivered by KODAK SQUAREspot Imaging Technology, a core component of every KODAK FLEXCEL NX System.
The KODAK FLEXCEL NX System with these new enhancements has been in the hands of beta customers for several months now, many of whom have already transitioned the features to commercial production, with overwhelmingly positive feedback from the brands they serve. Each has cited how positive the switch has been in solving challenges that were previously unachievable with flexo and several have reported what can only be described as ‘jaw-dropping’ results!
Leveraging existing imaging hardware and plates, customers of the KODAK FLEXCEL NX System can offer brand owners a better product without adding complexity to their operation or spending a fortune in technological improvements. Trade shops and printers can trust they have the consistent color, proven simplicity and on-press efficiency they’ve come to expect of Kodak’s leading flexo system. Today, however, they can begin to widen the gap with their competition even further with print capabilities you’ll be hard-pressed to match without the NX advantage.
Contact Idealsolution about unlocking your own NX advantage today!